An infographic is a visual representation of information like charts, imagery and brief text that makes data easy to understand at a first glance. Infographics are great for simplifying large data sets while providing a "Big-Picture" view making them easier to digest. They are great at helping convey data in a compact and shareable form.
Using infographics for marketing is smart, they can be used for a wide variety of purposes, including:
Educating your audience about your business.
Explaining important concepts, visually.
Setting business goals and planning your growth strategy.
Listing resources, options and tips.
Breaking down complex processes.
Visualizing your customer journey.
Infographics can be made for just about any topic, all you need is a goal. What is the purpose of your infographic?
The above infographic purpose is to educate customers about popular dishes from well-known regions of Mexico. While all regions are not represented, the regions that are represented are also the regions the restaurant represents on its menu.
Keeping the data clean and relevant is key.
Do you need help making infographics for your business or project?
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Ashley is a virtual business solutions strategist, social media specialist, and blogger based in Calgary Alberta. Ashley helps businesses share their voices and broadcast their businesses through powerful digital marketing strategies. The best way to get in touch with her is through her LinkedIn profile.