Digital Solutions

How Do You Stay Creative?

In a world full of pings and notifications, distractions on social media, our days can quickly become monotonous and pass us by. there's no denying it, we've all been there, staring at a blank page... Nothing. Next thing you know it's 6 pm and the page is still blank.

For me, getting inspired and staying inspired are two separate issues. Getting inspired is easy, staying inspired is not that easy. I can blame my ADD for this. Like many other people, I find inspiration through outside forces, and because of my ADD superpower of hyperfocus, I can vibe real good once I get inspired, just as long as I don't get interrupted or distracted. (as a single parent, that is easier said than done some days 😁)

To get inspired I like to spend time in the morning browsing sites like Canva, Muzli, Pinterest, and Design Seeds while listening to some of my favorite music. Often I find myself embracing boredom, just leaning into it, doodling, and writing down any random and wild idea that comes to mind. You'd be surprised how loud silence can be.

I have a process where I turn off the ringer and notifications on my phone and spend 25 minutes doing research, taking notes, and watching videos. After 25 minutes are up I take a little 5-7 minute break, go for a walk, grab a coffee, listen to music, chat with a friend, etc. Basically anything non-work-related. Once my break is up I get back to work. This technique is known as the Pomodoro Technique. I do this until I have my vision/inspiration board drafted.

Once I have my draft created I call it a day. No Really. It has been proven that our brains use this "off-time" to assimilate the new information we have learned and build stronger connections through reverse signaling[1]. Some of my best ideas (like this blog topic) come to me when I am in the shower, driving, or riding my bike.

As a designer and creative professional, it’s especially frustrating to have a creative block that lasts for days on end and ends up with nothing to show. It can drive us bonkers trying to force it... I guess what I am trying to say is that it's totally normal to have creative blocks! It’s totally okay to give ourselves some time, space, and some breathing room. To let our mind wander somewhere else. Spend some time by yourself, invite boredom and spontaneity, but most importantly, just start.

How do you stay creative?

Ashley is a virtual business solutions strategist, social media specialist, and blogger based in Calgary Alberta. Ashley helps businesses share their voices and broadcast their businesses through powerful digital marketing strategies. The best way to get in touch with her is through her LinkedIn profile.

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