Digital Solutions

How Do I Show Up On SERPs?

Showing up in Google's ranking system is always the top goal for any business. You want to be number one, and I don't blame you. However, showing up on Google's coveted number one spot requires a lot of work and depends on a search algorithm that meets high standards of relevance and quality and involves live tests and thousands of trained external Search Quality Raters from around the world.

In this blog, I am going to break down the key factors Google and other SERPs (Search Engine Results Pages) use to determine which results are returned for the searcher's query and how you can reach that spot organically.

Spoiler Alert!! This takes on average a year and half but can take longer. It all really depends.

There are 5 key factors that influence how your site shows up and they are:

  • Meaning of your query – Language models that decode phrases typed into the search box. These language models pick up on spelling mistakes, improper grammar, and connect them to synonyms for the same search words. It’s pretty smart. If you have words or a name that is commonly misspelled, make sure to include those variations in your keyword tags.

  • The relevance of webpages – The algorithms scan and analyses content on webpages to determine if the page is relevant to the search query. It finds the keywords and phrases in your content that are relevant to what the person searching is looking for. Keep this in mind when writing blogs and copy for your website. What is your target market putting into the search engines?

  • Quality of content – This is determined by analyzing web page content to determine if it is trustworthy, shows authority, and demonstrates expertise on the query. This can be established by having prominent sites like News sites and other trusted, high-ranking sites link to your site.

  • Usability of webpages – The algorithms also analyze whether or not the site is responsive (meaning it adjusts to a variety of screens) and how long it takes for your pages to load. Making sure the usability of your site is clean and simple will help improve usability. I talk more about Responsive websites in this blog.

  • Context and setting – Making sure your location and the locations you serve are also on your site. This helps tailor search results for people looking for local businesses. Google tracks where the person making the search query is located and their previous search history, it uses that information when they make a search.

Google uses a combination of user metrics, high-quality links, website design, domain popularity, and the age of your website all come into play when ranking your website on the number one page organically. So a strong SEO strategy is imperative to the ranking of your website.

If you’re ready to see the difference I can make for your business with my SEO expertise, book a free 30-minute Discovery Call today!


Refer to the link below for Google Ranking Algorithm

Ashley is a virtual business solutions strategist, social media specialist, and blogger based in Calgary Alberta. Ashley helps businesses share their voices and broadcast their businesses through powerful digital marketing strategies. The best way to get in touch with her is through her LinkedIn profile.

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