Strategic Web Design
You want to have a beautiful website that functions well and helps you reach your business goals.
Implementing strategic web design is complex and requires skill and design knowledge. When designing a website it's really easy to get carried away with making it look nice or having all your ideas on the page, ultimately overcrowding your website. Forgetting the sole purpose of having a website, which is to achieve your online goals.
Regardless of your brand or industry, you need to have a strategy in place so that you are able to identify your business objectives and determine what website elements you will need in order to accomplish them. Solid website strategies have three major components:
Discovery Phase - This includes extensive research in order to get a complete understanding of the industry and business itself. Performing a complete competitor analysis is a crucial part. The information gathered in this step can help plan your web development strategy’s design elements, calls-to-action, navigation, and other items that will increase overall site usability and conversion rate.
Inspection Phase - This is where we take all the information gathered in the discovery phase and narrow it down and tailor it to our specific company goals and apply those changes. You then monitor the analytics of the website and review the data. During your inspection phase, potential areas for improvement will be highlighted. In addition to comparing industry averages across various web design elements and tactics, this can also help to identify significant trends that you may be able to leverage.
Web Strategy Phase - During this phase, you create a vision of your buyer's journey and how the consumer is likely to interact with your website through their decision-making process through creating several moc ups of your website. Knowing what information to display where and when to place a CTA is what can make or break a conversion.
While working with me, I want you to feel less stress and achieve greatness! My goal is to make things easier for you and shorten your to-do list, giving you more time in your day to do more of what matters most to you!
My Strategic Web Design services start at $1,200 and can be booked individually or combined into a project package, such as branding.